Let us promote you on ROUTE 56

Chaplin PR is a specialist communications and marketing consultancy based in Cape Town comprising of skilled and dedicated PR/marketing professionals who are familiar with various industries and different facets of advertising, direct and social media marketing, web management and internal/external communications.

Relationships are built on trust and collaboration. Our market edge is our ability to deliver exceptional service and creative solutions to discerning clients with communications and marketing needs in South Africa.

Dale Chaplin, Founder and Director of Chaplin PR, has over 20 years of experience in public relations and marketing and is an Accredited in Public Relations Practitioner (APR) with PRISA. His passion for Route 56 grew whilst living in the Richmond area of KwaZulu-Natal and his dismay at how little people knew about Route 56. Five years later, www.route56.co.za Middelburg to Pietermaritzburg has come alive.

Listing Benefits

Your Business will:
Receive an annual listing, with your business description, your photo(s) and depending on your package chosen, a direct link to your website and/or Facebook, Twitter page etc on the Route 56 website for your respective type of business.
Be promoted via postings on the Route 56 Social Media Platforms.
Benefit from Direct Sales driven to their website, Facebook page or through direct email enquiries. No commission is charged by Chaplin PR.
Have use of the various Route 56 “Explore | Embrace | Enjoy” logo options:

List of Logos *Any printed material displaying any of the logos above should be approved by Chaplin PR and follow the relevant brand guidelines.

Promotion

The following destination marketing and promotion activities, currently aligned to the Route 56 brand strategy,
will be undertaken By Chaplin PR:

Actively manage and promote the area using the Route 56 website.
Actively manage and promote up-to-date information of the business listings and tourism attractions using the Route 56 website and other communication tools.
Support and promote approved local events and activities, and include same on an events calendar which is distributed via the website and social media.
Provide advice on marketing opportunities to members.
Liaise with government departments, agencies and promotional organisations e.g. wine, trade, investment, film, agriculture, etc to promote joint marketing of the destination.
Liaise with external parties (e.g. press, production companies, campaign organisers, etc) to promote the destination.
Liaise with the Official Tourism structures in the towns on and off Route 56.
Production of endorsed destination marketing material.
Co-ordinate the distribution of the marketing material.

Additional Benefits

In order to maximise your marketing benefits and opportunities, additional benefits are available to members,
some of which will attract additional fees:

Will be provided feedback on Route 56 statistical data.
Will provide promotion of Route 56, including products and services, by participating in local, national and international consumer shows.
Will inform the travel trade via travel and trade events and publications.
Will ensure product knowledge of the local industry through educational events.
Listed Businesses will also be offered advertising space opportunities at an additional cost on the Route 56 website.
Listed Businesses will also be offered advertising space at an additional cost in various social media and print media opportunities.
Businesses may be featured during niche exhibitions and trade shows that Chaplin PR participates in.
Businesses may be featured in publications produced by Chaplin PR.
Businesses may be featured in national and international publications negotiated with Route 56 through Chaplin PR.

Social Media

Proactive and ongoing social media and inbound marketing campaigns across a range of media channels including website and social media. Chaplin PR will promote special events, tourism news and member’s special offers and seasonal discounts.

Media Outreach

Route 56 media outreach: A media relations and publicity programme will be launched in the 2018 year, and preference will be given to Listed Members (package dependant) in the execution of this programme.

Corporate Social Responsibility

Chaplin PR will be supporting CSR initiatives in the Eastern Cape and KZN and will work with Listed Businesses to identify and promote CSR initiatives along Route 56.

Business Listings

Please note that all businesses can be listed on the site for free. To obtain more exposure for their business, there is a choice of either a Premium, Standard or Basic Package for an annual fee. The order of your listing will be linked directly to your listing package chosen. Premium Packages will be listed first (top of the page) and Free Packages last on each listing page.
To request to have your business listed on the Route 56 website, please email info@route56.co.za

Accommodation Establishment
Businesses have a selection of listing packages to choose from.

Single Listing:

Premium Listing: R600 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Accommodation page Town/City closest to you.
b) Preference at the top of the page listing before Standard and Basic Package listing.
c) Extended write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website, Facebook and/or Twitter page.
e) Monthly posts on Route 56 social media sites.

Standard Listing: R480 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Accommodation page Town/City closest to you.
b) Preference at the top of the page listing before after Premium but before Basic Package listing.
c) Extended write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website, Facebook and/or Twitter page.
e) Bi-monthly posts on Route 56 social media sites.

Basic Listing: R360 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Accommodation page Town/City closest to you.
b) Preference at the top of the page listing after Standard but before Free Package listing.
c) Extended write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website and/or Facebook page.
e) Quarterly posts on Route 56 social media sites.

FREE Listing: Free per annum (1 January – 31 December)
a) Listing on the Accommodation page Town/City closest to you.
b) Basic write up (2 lines) with one picture only, contact details for Customers to contact you.
c) NO direct link through to your Website or Facebook page.

Activities/Food Establishment
Businesses have a selection of listing packages to choose from.

Single Listing:

Premium Listing: R600 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Activities/Food Establishments page under the heading that best suits your business.
b) Preference at the top of the page listing before Standard and Basic Package listing.
c) Full write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website, Facebook and/or Twitter page.
e) Monthly posts on Route 56 social media sites.

Standard Listing: R480 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Activities/Food Establishments page under the heading that best suits your business.
b) Preference at the top of the page listing after Premium but before Basic Package listing.
c) Full write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website, Facebook and/or Twitter page.
e) Bi-monthly posts on Route 56 social media sites.

Basic Listing: R360 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Activities/Food Establishments page under the heading that best suits your business.
b) Preference at the top of the page listing after Standard but before Free Package listing.
c) Full write up with multiple pictures with contact details for Customers to contact you.
d) Direct link through to your Website and/or Facebook page.
e) Quarterly posts on Route 56 social media sites.

FREE Listing: Free per annum (1 January – 31 December)
a) Listing on the Accommodation page Town/City closest to you.
b) Basic write up (2 lines) with one picture only, contact details for Customers to contact you.
c) NO direct link through to your Website or Facebook page.

Please Note

Any change during the year to your contact details will be corrected on the Website as soon we receive notification of the change. It is crucial to always have the correct contact details on your Business Listing at all times for potential clients to contact you.

Chaplin PR is not a Commission Type Business. We are wanting you as the customer to maximize your sales by paying no commission to us for any sales generated from the Route 56 website or social media posts. All we ask for in exchange is a minimal annual fee to help us help you promote your business.

Being a PR Marketing Company, Chaplin PR will expand the footprint of Route 56 both nationally and internationally thereby promoting your business on the Route 56 Website and driving client enquiries directly through to your website/Facebook page or by contacting you directly via telephone or email.

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