Route 56 Membership

Chaplin PR is a specialist communications and marketing consultancy based in Cape Town comprising of skilled and dedicated PR/marketing professionals who are familiar with various industries and different facets of advertising, direct and social media marketing, web management and internal/external communications.
Relationships are built on trust and collaboration. Our market edge is our ability to deliver exceptional service and creative solutions to discerning clients with communications and marketing needs in South Africa.
Dale Chaplin, Founder and Director of Chaplin PR, has over 20 years of experience in public relations and marketing and is an Accredited in Public Relations Practitioner (APR) with PRISA.
His passion for Route 56 grew whilst living in the Richmond area of KwaZulu-Natal and his dismay at how little people knew about Route 56. Five years later, www.route56.co.za Middelburg to Pietermaritzburg has come alive.

Membership Benefits

  • Will receive an annual listing, with your business description, your photo(s) and depending on your package chosen, a direct link to your website and/or Facebook page on the Route 56 website for their respective type of business.

  • Members will be promoted via postings on the Route 56 Social Media Platforms

  • Members will benefit from Direct Sales driven to their website, facebook page or through direct email enquiries. No commission is charged by Chaplin PR.

  • Use of the various Route 56 “Explore | Embrace | Enjoy” logo options

  • logo_list

    *Any printed material displaying the any of the logos above should be approved by Chaplin PR and follow the relevant brand guidelines

    Corporate Social Responsibility

    Chaplin PR will be supporting CSR initiatives in the Eastern Cape and KZN and will work with Listed Members to identify and promote CSR initiatives along Route 56

    Promotion

    The following destination marketing and promotion activities, currently aligned to the Route 56 brand strategy, will be undertaken By Chaplin PR:

  • Actively manage and promote the area using the Route 56 website.

  • Actively manage and promote up-to-date information of its members’ and tourism attractions using the Route 56 website and other communication tools.

  • Support and promote approved local events and activities, and include same on an events calendar which is distributed via the website and social media.

  • Provide advice on marketing opportunities to members.

  • Liaise with government departments, agencies and promotional organisations e.g. wine, trade, investment, film, agriculture, etc to promote joint marketing of the destination.

  • Liaise with external parties (e.g. press, production companies, campaign organisers, etc) to promote the destination.

  • Liaise with the Official Tourism structures in the towns on and off Route 56.

  • Production of endorsed destination marketing material.

  • Co-ordinate the distribution of the marketing material.
  • Additional Benefits

    In order to maximise your marketing benefits and opportunities, additional benefits are available to members, some of which will attract additional fees:

  • Members will be provided feedback on Route 56 statistical data.
  • Will provide promotion of Route 56, including products and services, by participating in local, national and international consumer shows.
  • Will inform the travel trade via travel and trade events and publications.
  • Will ensure product knowledge of the local industry through educational events.
  • Listed Members will also be offered advertising space opportunities at an additional cost on the Route 56 website.
  • Listed Members will also be offered advertising space at an additional cost in various social media and print media opportunities.
  • Members may be featured during niche exhibitions and trade shows that Chaplin PR participates in.
  • Members may be featured in publications produced by Chaplin PR.
  • Members may be featured in national and international publications negotiated with Route 56 through Chaplin PR.


  • Social Media

    Proactive and ongoing social media and inbound marketing campaigns across a range of media channels including website and social media. Chaplin PR will promote special events, tourism news and member’s special offers and seasonal discounts.

    Media Outreach

    Route 56 media outreach: A media relations and publicity programme will be launched in the 2018 year, and preference will be given to Listed Members (package dependant) in the execution of this programme.

    Accommodation Listing

    Please note that all accommodation establishments will be listed on the site for free and then each Establishment can choose which package is more suitable for their business for an annual fee. The order of your listing will be linked directly to your listing package chosen. Deluxe Packages will be listed first (top of the page) and Free Packages last on each Accommodation listing page.
    To have your correct contact details and listing information uploaded for free on the Route 56 website, please complete the Listing Application form and email it back to info@route56.co.za together with 2 pictures and a basic write up of your establishment. Please note, we will if need be expand on your write up to give you the maximum/best exposure.
    The 4 annual membership (January – December) packages to choose from are:

    Deluxe Package - R600 pa

    • You will be listed at the top of the page, first before any Standard Package Establishments. List positioning is done on a first come first serve basis.
    • You will receive an extended write up with multiple pictures of your establishment and a link to your website and all your social media platforms eg Facebook, Twitter etc.
    • You will have minimum 12 posts per annum promoting your establishment on social media platforms.
    • You will be allowed a monthly change to the write up, pictures on the website listing.
    • You will be allowed to monthly request special posts eg. Specials or events you would like promoted on social media.

    Basic Package - R240 pa

    • You will be listed after Standard Package and before FREE Package Establishments. List positioning is done on a first come first serve basis.
    • You will receive a basic write up with 2 pictures of your establishment and a link to your website and all your social media platforms eg Facebook, Twitter etc.
    • You will have minimum 3 posts per annum promoting your establishment on social media platforms.
    • You will be allowed a quarterly change to the write up, pictures on the website listing.
    • You will be allowed to quarterly request special posts eg. Specials or events you would like promoted on social media.

    Standard Package - R480 pa

    • You will be listed after Deluxe Package and before Basic Package Establishments. List positioning is done on a first come first serve basis.
    • You will receive an extended write up with multiple pictures of your establishment and a link to your website and all your social media platforms eg Facebook, Twitter etc.
    • You will have minimum 6 posts per annum promoting your establishment on social media platforms.
    • You will be allowed a bi-monthly change to the write up, pictures on the website listing.
    • You will be allowed to bi-monthly request special posts eg. Specials or events you would like promoted on social media.

    FREE Package - Free pa

    • You will be listed after Basic Package. List positioning is done as we receive completed Route 56 Listing Application Forms.
    • You will receive a basic write up with 1 picture of your establishment and NO link to your website and/or your social media platforms eg Facebook, Twitter etc.
    • You will have minimum 1 post per annum promoting your establishment on social media platforms.
    • You will be allowed an annual change to the write up or picture on the website listing.

    Please Note

    Any change during the year to your contact details will be corrected on the Website as soon we receive notification of the change. It is crucial to always have the correct contact details on your Business Listing at all times for potential clients to contact you.
    Chaplin PR is not a Commission Type Business. We are wanting you as the customer to maximize your sales by paying no commission to us for any sales generated from the Route 56 website or social media posts. All we ask for in exchange is a minimal annual fee to help us help you promote your business.
    Being a PR Marketing Company, Chaplin PR will expand the footprint of Route 56 both nationally and internationally thereby promoting your business on the Route 56 Website and driving client enquiries directly through to your website/Facebook page or by contacting you directly via telephone or email.

    We look forward to promoting you on ROUTE 56