Let us promote you on ROUTE 56
Business Listings
To obtain more exposure for your business annually, there is a choice of either a Detailed Listing (recommended) or just an Entry Listing (free) listing.
The order of your listing will be linked directly to your listing package chosen. Detailed Listings will be listed first (top of the page) and Entry Listings last on each listing page.
To request to have your business listed on the Route 56 website, please email info@route56.co.za
Accommodation Establishment
Businesses have a selection of 2 listing packages to choose from.
Single Listing:
Detailed Listing: RECOMMENDED - R480 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Accommodation page Town/City closest to you.
b) Preference at the top of the page listing before any Entry Listing.
c) An introductory write up with one picture with contact details for Customers to contact you.
d) Read More tab with write up and multiple pictures with contact details for Customers to contact you.
e) Direct link through to your Website, Facebook, Instagram, Twitter page or to a link of your choice eg. Nightsbridge booking page for your business.
f) A social media post on Route 56 social media sites valued at R300.
g) Sharing ad hoc social media posts throughout the year and any special requests from accommodation establishments on Route 56 social media platforms.
Entry Listing: Free per annum (1 January – 31 December)
a) A simple picture with business name only on the Accommodation page Town/City closest to you.
b) No write up or further pictures
c) No contact details or direct link through to your Website and/or Facebook page.
d) No social media post requests on Route 56 social media sites.
Activities/Food Establishment/Other Businesses
Businesses have a selection of 2 listing packages to choose from.
Single Listing:
Detailed Listing: RECOMMENDED - R360 per annum (1 January – 31 December) payable in advance (or pro rata)
a) Listing on the Activities/Food Establishments/Other Businesses page under the heading that best suits your type of business.
b) Preference at the top of the page listing before any Entry Listing.
c) An introductory write up with one picture with contact details for Customers to contact you.
d) Read More tab with full write up with multiple pictures with contact details for Customers to contact you.
e) Direct link through to your Website and/or Facebook/Instagram page.
f) A social media post on Route 56 social media sites valued at R300.
g) Sharing ad hoc social media post requests of accommodation establishments on Route 56 social media platforms.
Entry Listing: Free per annum (1 January – 31 December)
a) A simple picture with business name only on the Activities/Food Establishments/Other Businesses page under the heading that best suits your business.
b) No write up or further pictures
c) No contact details or direct link through to your Website and/or Facebook page.
d) No social media post requests on Route 56 social media sites.
Detailed Listing Benefits
Your Business will:
You will receive an annual listing with your business description, read more write up, your photo(s) and a direct link to your website and/or Facebook, Twitter page etc on the Route 56 website for your respective type of business.
Be promoted via postings on the Route 56 Social Media Platforms.
Benefit from Direct Sales driven to their website, Facebook page or through direct email enquiries. No commission is charged by Chaplin PR.
Have use of the various Route 56 “Explore | Embrace | Enjoy” logo options:
*Any printed material displaying any of the logos above should be approved by Chaplin PR and follow the relevant brand guidelines.
Promotion
The following destination marketing and promotion activities, currently aligned to the Route 56 brand strategy,
will be undertaken by Chaplin PR
Actively manage and promote the area using the Route 56 website.
Actively manage and promote up-to-date information of the business listings and tourism attractions using the Route 56 website and other communication tools.
Support and promote approved local events and activities, and include same on an events calendar which is distributed via the website and social media.
Provide advice on marketing opportunities to members.
Liaise with government departments, agencies and promotional organisations e.g. wine, trade, investment, film, agriculture, etc. to promote joint marketing of the destination.
Liaise with external parties (e.g. press, production companies, campaign organisers, etc) to promote the destination.
Liaise with the Official Tourism structures in the towns on and off Route 56.
Production of endorsed destination marketing material.
Co-ordinate the distribution of the marketing material.
Additional Benefits
In order to maximise your marketing benefits and opportunities, additional benefits are available for Detailed Listings,
some of which may attract additional fees:
Will be provided feedback on Route 56 statistical data.
Will provide promotion of Route 56, including products and services, by participating in local, national and international consumer shows.
Will inform the travel trade via travel and trade events and publications.
Will ensure product knowledge of the local industry through educational events.
Listed Businesses will also be offered advertising space opportunities at an additional cost on the Route 56 website.
Listed Businesses will also be offered advertising space at an additional cost in various social media and print media opportunities.
Businesses may be featured during niche exhibitions and trade shows that Chaplin PR participates in.
Businesses may be featured in publications produced by Chaplin PR.
Businesses may be featured in national and international publications negotiated with Route 56 through Chaplin PR.
Social Media
Proactive and ongoing social media and inbound marketing campaigns across a range of media channels including website and social media. Chaplin PR will promote special events, tourism news and member’s special offers and seasonal discounts.
Media Outreach
Route 56 media outreach: A media relations and publicity programme will be launched in the 2025 year, and preference will be given to Detailed Listings in the execution of this programme.
Corporate Social Responsibility
Chaplin PR will be supporting CSR initiatives in the Eastern Cape and KZN and will work with Listed Businesses to identify and promote CSR initiatives along Route 56.
Please Note
Any change during the year to your contact details will be corrected on the Website as soon we receive notification of the change. It is crucial to always have the correct contact details on your Business Listing at all times for potential clients to contact you.
Chaplin PR is not a Commission Type Business. We are wanting you as the customer to maximize your sales by paying no commission to us for any sales generated from the Route 56 website or social media posts. All we ask for in exchange is a minimal annual fee to help us help you promote your business.
Being a PR and Marketing Company, Chaplin PR will expand the footprint of Route 56, both nationally and internationally, thereby promoting your business on the Route 56 Website and driving client enquiries directly through to your website/Facebook page or by contacting you directly via telephone or email.